Privacy policy

Last updated: April 2025

Applicable to: Australia


Be My Baby ("we", "us", "our") operates shopbemybaby.com. This Privacy Policy explains how we collect, use, store and disclose your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), including updates introduced by the Privacy and Other Legislation Amendment Act 2024.

By visiting our website or making a purchase, you consent to the practices described in this policy.


1. What Personal Information We Collect

We collect personal information necessary to process your orders and provide our services. This may include:

  • Name and contact details (email address, phone number, delivery address)

  • Payment information (processed securely by our payment providers — we do not store card details)

  • Order history and purchase records

  • IP address and device/browser information

  • Browsing behaviour on our website (via cookies and analytics tools)

  • Communications you send us via email or contact forms

We collect this information when you place an order, create an account, subscribe to our email list, contact our support team, or browse our website.


2. Why We Collect Personal Information

We collect and use your personal information to:

  • Process and fulfil your orders, including arranging delivery and handling returns

  • Send order confirmations, shipping updates and customer service communications

  • Send marketing emails if you have opted in (you may unsubscribe at any time)

  • Improve our website, products and customer experience

  • Comply with our legal obligations under Australian law

  • Detect and prevent fraud or security incidents

We will only use your personal information for the purpose for which it was collected, or a directly related purpose. We will seek your consent before using it for any other purpose.


3. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to improve your browsing experience and to serve relevant advertising. Cookies are small text files stored on your device.

We use cookies for the following purposes:

  • Essential cookies: Required for the website and checkout to function correctly

  • Analytics cookies: To understand how visitors use our website (via Google Analytics)

  • Advertising cookies: To serve relevant ads and measure ad performance (via Google Ads and Google Merchant Center)

  • Preference cookies: To remember your settings and preferences

By using our website, you consent to our use of cookies. You can control or disable cookies through your browser settings; however, disabling essential cookies may affect your ability to use our website and complete purchases.


4. How We Disclose Personal Information

We do not sell your personal information to third parties. We may share your information with:

  • Shopify Inc. (our ecommerce platform, based in Canada) for order and store management

  • Payment processors (including Afterpay and Zip) to securely process transactions

  • Delivery and logistics providers (including Australia Post and courier services) to fulfil your order

  • Google LLC for advertising, analytics and Merchant Center purposes

  • Email marketing platforms (such as Klaviyo) if you have subscribed to our mailing list

  • Legal or regulatory authorities where required by Australian law

Some of these third-party providers are located outside of Australia (including in the United States and Canada). Where we share your information with overseas providers, we take reasonable steps to ensure they handle it in a manner consistent with the Australian Privacy Principles.


5. How We Store and Protect Your Information

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access. Our website uses SSL encryption (HTTPS). Payment information is handled by PCI-DSS compliant payment providers and is not stored on our servers.

We retain your personal information for as long as is necessary to fulfil the purpose for which it was collected, to comply with our legal obligations, or to resolve disputes. Order records are generally retained for seven years in accordance with Australian tax law.

In the event of a data breach that is likely to result in serious harm, we will notify affected individuals and the Office of the Australian Information Commissioner (OAIC) in accordance with the Notifiable Data Breaches scheme under the Privacy Act.


6. Accessing and Correcting Your Information

You have the right to request access to the personal information we hold about you and to request corrections if it is inaccurate, incomplete or out of date. To make a request, please contact us at support@shopbemybaby.com.

We will respond to your request within a reasonable timeframe. In some cases, we may need to verify your identity before providing access. We will not charge a fee for access requests.


7. Marketing Communications

We will only send you marketing emails if you have opted in to receive them. Every marketing email includes an unsubscribe link. You can also opt out at any time by contacting us at support@shopbemybaby.com.

Even if you unsubscribe from marketing, we may still send you transactional communications related to your orders.


8. Links to Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to review the privacy policies of any third-party sites you visit.


9. Complaints

If you believe we have breached your privacy rights or the Australian Privacy Principles, please contact us at support@shopbemybaby.com. We will investigate your complaint and respond within a reasonable timeframe.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au or by calling 1300 363 992.


10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. Any updates will be published on this page with a revised date. We encourage you to review this policy periodically.


11. Contact Us

For any privacy-related enquiries, please contact us:

Email: support@shopbemybaby.com

Website: shopbemybaby.com


This policy is governed by the laws of Australia.